October 25, 2016
In today’s market, it’s tough to get the right price for a home, and sellers can’t wait while their homes are on the market. They may have a new job, have already bought their next house or need to move so the kids can start school.
Buyers understand that vacant homes can suffer from a wide variety of ills due to neglect and deferred maintenance. They pose unique showcasing challenges because buyers can’t see beyond the empty home. They’re looking for a “home,” not a “house.” Without furniture, wall art, rugs, lighting and décor, there are few emotional connections. A buyer will be on the lookout for imperfections such as floor scratches, nail pops, chipped grout and other imperfections.
The easiest fix for a vacant home is to bring in a home stager. They can give the property a comfortable, lived-in look. Potential buyers can better visualize how they integrate into the home. When a buyer perceives flaws and can’t visualize a home’s potential, there will be fewer offers, greater price reductions, more days on the market, higher carrying costs and less profit.
A vacant home can also hurt your negotiating power. If buyers know that you are already out and most likely paying another mortgage, they figure you are more motivated and will likely present a lower offer.
Staging will allow you to create a proper vision for the property and achieve a quicker, more profitable outcome.
©2016 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. ® Equal Housing Opportunity.